Recent projects

Communication strategy & campaigns

Saskatchewan in motion –  Planned, developed and continue to manage Mom2Mom campaign designed to inspire conversations about raising active kids. Includes production of a monthly podcast, blogger relations, feature articles and more.

Conexus Credit Union – Recent work for Conexus included developing and implementing a communication plan to support the successful sale of Conexus Insurance.

Rural Development Institute – Supported this Brandon University research centre in the creation of a program to encourage use of shelterbelts on the prairies. Provided advice on existing plans and drafted or edited material for the fundraising phase of the project.

Westoba Credit Union – Developed and implemented communication strategy to support corporate restructuring.

Writing & editing

Arcas Advertising – Copywriting for credit union and other financial industry clients, including radio, direct mail, web content and sales letters.

Crossroads Credit Union – Corporate Social Responsibility Report & annual report research and writing.

Innovation Credit Union – Developed a variety of content, including white papers for business and farm members, web copy and brochures.

Saskatchewan in motion – Regularly develop web content, feature stories, video scripts, promotional material and more.

Credit Union Deposit Guarantee Corporation – Annual report research and writing.

Publication management

MoneyWise – Produce a quarterly newsletter for the members of several subscribing credit unions. MoneyWise consistently receives high marks from subscribers.

Social media

Red River Cup – Used Twitter and Facebook to build relationships with media across the country and keep this elite Under 16 football tournament in the public eye. Work on this project won a national award for media relations.

Saskatchewan in motion – Managed client’s launch into social media, including development of social media plan, policy, training and coaching. Managed social media for several years.